Share the Love: With Seasonal Promotion

It’s February, and it is the season of love.

Love isn’t just about the romantic love shared on Valentines Day. This month is the perfect time to share your love and passion for your business.

Sharing the love

There are many ways you can share the love for your business, but why stop there, why not share the love for a certain product or service and make sure your customers know they are loved.

You could do a competition or giveaway. It may feel like a con or spam to run competitions where customers tag 3 friends, like, follow and share on their stories but think of how many people then see you and your business, they do work as a promotion tool.

Personal Promotion

It’s not just about glossy photos of your product or service, I said it last month and I will say it again, your individuality is another USP. Your personality sells your business and your product or service and that is what your customers connect with.

Use this month as a chance to showcase how you make your products or services, how you source materials, ingredients etc. show some behind the scenes photos of you working on your business. Tell your story via pictures and give your customers a chance to connect with the people behind the business.

Imagery relevant to the season

In both these cases, it’s important that all the imagery you use reflects the season. I’ve created a checklist for this and included examples for valentines day.

Colour Palette: Think about the overall colour of your image, for valentines, there should be lots of pinks and reds, this could be achieved by your products themselves and/or a combination of any of the below.

Lighting: lighting should be soft and bright, this can be achieved by reflecting natural light onto your subject.

Framing and Focus: This depends on your brand image and identity, whether you want wide angles with a deep depth of field, everything in focus, or the complete opposite. However, a traditional ‘RomCom’ look would be to go for a close up paired with a shallow depth of field creating a blurry background.

Mise en scene: this is french for ‘everything in the scene’ and is an easy way of talking about props, set dressing, costuming, makeup etc. For example you could include roses or rose petals or if you are going to be in the image add a hint of pink or red to your outfit.

Next month I’ll be talking you through the different types of marketing and why it’s important to have a mixture helping you to reach a wider audience.

Get in touch by emailing contact@mollymcguinness.co.uk.

I look forward to hearing from you and seeing how I can help elevate your brand or business.

If you have any suggestions for future blog posts or need any quick advice, please feel free to contact me with your suggestions or questions.